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Blackpool set for brand new look

Thursday, August 05, 2010

It is best known for its iconic tower, donkey rides and traditional British seaside charms. But Blackpool is to receive an injection of American glamour with the news that one of the world's most popular cartoon figures will bounce into town next spring...

The resort's Pleasure Beach theme park is to undergo a £10million makeover, which will see the creation of a new zone dedicated to the US entertainment channel Nickelodeon - including its star name, SpongeBob SquarePants.

Nickelodeon Land will have 14 rides, including attractions based on characters such as Dora The Explorer and The Rugrats - alongside the headline act, SpongeBob's Splash Bash, which will give visitors the chance to squirt each other with water jets.

Work on Nickelodeon Land will begin in the autumn, once the Pleasure Beach's main summer season is finished - with the project scheduled for completion by April 2011.

The zone will take up six acres in total, replacing the existing Beaver Creek area.

‘We have spent the past 18 months working on this with Nickelodeon,' says Nick Thompson, deputy managing director of the Pleasure Beach.

It is hoped that SpongeBob's eccentric appeal will bring in an extra half a million visitors a year.

This will be the first Nickelodeon theme park in the UK, and only the third outside the US (adding to existing theme parks in Australia and Germany).

Source: www.dailymail.co.uk

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